O. C. Ferrell Marketing Strategy - Text and Cases Paperback
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- Language: English
- Publisher: Cengage Learning (1614)
- Paperback: 624 pages
- Publisher: Cengage Learning; 6 edition (December 20, 2012)
- Marketing Strategy, Text and Cases by O. C. Ferrell. This Features Paperback, Publisher: Cengage Learning (1614). O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility.
- O. C. Ferrell
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